25 AI Tools Unveiled: Harnessing the Power of AI in Business

Have you ever had a question at work, and someone replied with, “Just ChatGPT it”. Just like how “Googling” has become a verb associated with searching for something on the internet, ChatGPT may have just become the artificial intelligence (AI) counterpart. As technology continues to evolve, AI has become increasingly popular in many industries, including the marketing sector.  

AI marketing has become a norm for many companies and businesses as they are designed to automate tasks, streamline processes, and enhance productivity. This is especially helpful in our fast-paced digital environment where keeping up with demand can be challenging. 

It can be overwhelming to begin learning about AI tools and their applications, let alone integrating them into your marketing activities. In this article, we highlight the different AI tools you can use for your next marketing campaign. 

What Are AI Tools and Why Are They Essential for Business?  

AI tools are applications that automate repetitive tasks, analyse data, and support better decision-making. They reduce costs, improve efficiency, and enhance customer engagement. 

From small businesses to multinational firms, AI is now central to driving growth. The convenience is another draw—these tools are accessible across web platforms, mobile apps, and desktop software, making them easy to adopt in everyday workflows. 

How to Use AI Tools for Marketing 

AI is reshaping how marketers plan and deliver campaigns. From content creation to accessibility, these tools simplify tasks while improving reach. The following sections show practical ways marketers can put these tools to work. 

1. Writing Blog Content 

AI can support every stage of content creation, from generating ideas to optimising articles for search engines. You can use them for: 

• Topic Generation: Idea generators and trend analysers suggest timely themes to write about. 
• Research Assistance: AI tools summarise reliable sources, statistics, and reports to build a strong base. 
• Writing Assistance: Text editors and chatbots refine tone, fix grammar, and even draft sections based on prompts. 
• SEO Optimisation: Keyword analysers and SEO assistants recommend adjustments to improve visibility on search engines. 

2. Create Educational Content 

AI tools open new ways to create educational material that genuinely adds value. They can support research, generate structured content, and even personalise learning for each user. This can be done through: 

• Content Research: AI-powered platforms quickly gather sources and insights, giving you a strong base to build from. 
• Content Generation: Language models can expand on ideas, draft detailed explanations, or simplify complex topics into step-by-step guides. 
• Interactive Learning: Chatbots and conversational AI bring content to life by answering questions, guiding learners, and offering quizzes or exercises. 
• Adaptive Learning: Some platforms adjust to the learner’s pace, spotting gaps and providing targeted recommendations that keep progress moving. 
• Data Visualisation: Numbers alone can be overwhelming. AI transforms them into charts, infographics, and other visuals that audiences can quickly understand. 

3. Add Captions for Better Accessibility 

Captions make content more accessible, helping those with hearing impairments and audiences who prefer reading along. AI tools simplify the process of expanding reach for video content. You can use them for: 

• Automatic Speech Recognition (ASR): AI-powered ASR tools can transcribe speech into text by analysing audio or video recordings. 
• Caption Generation: Once transcribed, dedicated AI tools format and sync the captions to match the spoken content in real time. 
• Editing and Review: While AI does much of the work, reviewing the captions remains essential. Checking for grammar, clarity, and accuracy ensures the final output is polished and reliable. 

Related: Read more in our AI Marketing guide. 

The Ultimate AI Tools List for Professionals 

AI is reshaping daily workflows. It speeds up writing, sharpens design, enhances visuals, and provides deeper research support.  

Below, we review tools that cover: 

• Writing 
• Designing 
• Video and image editing 
• Conducting research 
• Creating presentation slides 
• Editing audio 
• Increasing productivity 
• Boosting affiliate marketing 

AI Writing Tools  

Struggling to find the right words? Writing is central to marketing, yet coming up with fresh content can feel repetitive and time-consuming. 

This is where AI writing tools step in, offering speed, creativity, and structure for marketers who need fresh content every day. 

1. ChatGPT 

Developed by OpenAI, ChatGPT is one of the most popular AI chatbots. Built on GPT-3.5 and GPT-4, it generates ideas, drafts articles, answers questions, and even helps optimise text for search engines. 

Plan	Price (monthly)
Basic	Free
Plus	$20
Pro	$200
Team	$25 per user
Enterprise	Custom

Related: Read our full article on ChatGPT.  

2. Jasper 

Jasper assists with sentence structure, tone, and vocabulary while also generating blog posts, emails, or ad copy. It integrates with marketing workflows and supports team collaboration. 

Plan	Price (monthly)
Creator	$49
Team	$125
Business	Custom
Free trial available

3. Notion AI 

Originally a productivity tool, Notion now offers AI features to summarise notes, generate drafts, and polish grammar. It’s especially useful for professionals already using Notion for project management. 

Plan	Price (monthly)
Basic	Free
Plus	$12
Business	$24
Enterprise	Custom

4. Gemini 

Gemini, developed by Google DeepMind, handles tasks ranging from writing content to data analysis. Its main advantage is seamless integration with Google Docs, Sheets, and other Workspace apps. 

Plan	Price (monthly)
Basic	Free
Advanced	$20
Business	Custom

AI Design Tools 

Great design makes copy more impactful. Logos, layouts, and digital interfaces all shape how audiences perceive a brand. Traditionally, design work could take days or even weeks. Today, AI tools help marketers and designers create professional graphics, test layouts, and explore creative ideas in minutes, without sacrificing quality. 

Looka 

Looka is an AI logo maker that generates professional designs quickly, with options to customise fonts, layouts, and colours. It also offers complete brand kits, giving businesses consistent visuals across channels. 

Plan	Price
Basic Logo Package	$20	One-time purchase
Premium Logo Package	$65	One-time purchase
Brand Kit Subscription	$96	Billed annually
Brand Kit Web Subscription	$129	Billed annually

Stitch 

Formerly known as Galileo UI, Stitch creates user interface designs from text prompts, supporting both web and mobile apps. It also produces editable designs and code snippets, making it easier to move from concept to development. 

Stitch is currently free to use in selected countries and territories. 

Uizard.io 

Uizard.io converts sketches and wireframes into polished digital designs. With templates and AI-driven generation, it helps beginners and professionals create layouts and export code snippets efficiently. 

Plan	Price (monthly)
Basic	Free
Pro	$19
Business	$39
Enterprise	Custom

AI Video Tools 

Video has become one of the most powerful formats for storytelling and engagement. From product explainers to TikTok clips, marketers now rely heavily on video to connect with audiences. AI video tools cut editing time, enhance quality, and even personalise content—helping teams produce professional results without needing advanced production skills. 

Tavus 

Tavus helps marketers create personalised video campaigns by cloning voices and faces at scale. A single base video can be transformed into thousands of customised versions for different audiences. 

Plan	Price (monthly)
Basic	Free
Starter	$59
Growth	$397
Enterprise	Custom

Supercreator.ai 

Supercreator.ai is built for short-form platforms like TikTok, Instagram Reels, and YouTube Shorts. It offers automatic editing suggestions, such as captions and colour correction, to speed up publishing. 

Plan	Price (monthly)
Basic	Free
Silver	$9.99
Gold	$24.99

AI Image Tools 

Whether it’s product visuals, social media graphics, or campaign banners, images remain a cornerstone of brand communication. AI image tools simplify this process by generating, editing, and enhancing visuals, giving businesses the ability to produce high-quality content faster than ever. 

Stockimg.ai 

Stockimg.ai gives users access to AI-generated stock photos and unique graphics based on simple keyword prompts. This makes it a fast solution for businesses that need fresh campaign visuals. 

Plan	Price (monthly)
Basic	Free
Starter	$12
Premium	$24
Ultra	$48
Enterprise	Custom

DALL·E 

Created by OpenAI, DALL·E generates custom images from text descriptions. Users can refine prompts to produce artwork, mock-ups, or abstract visuals that fit their brand needs. 

Plan	Price (monthly)
Basic	Free
Plus	$20

AI Research Tools 

No matter the industry or field, research is the core of any decision-making process. AI research tools solve the problem of long tedious work by summarising long documents, extracting insights, and presenting key takeaways in minutes. For marketers and professionals, this means quicker decision-making and more time spent applying insights rather than collecting them. 

Bearly.AI 

Bearly.AI streamlines research by summarising papers, articles, and transcripts in seconds. Its Chrome extension also lets users extract insights directly while browsing. 

Plan	Price (monthly)
Basic	Free
Pro	$20
Business	$500
Enterprise	Custom

Scholarcy 

Scholarcy breaks down academic papers and reports into quick, easy-to-read summaries. It further supports users by generating accurate citations and references. 

Plan	Price (monthly)
Basic	Free
Plus	Custom

AI Presentation Tools 

Presentations are still one of the most common ways to share ideas in business. But building slides from scratch can be slow and repetitive. AI presentation tools make it easier to turn notes, data, and ideas into professional decks with less effort, allowing professionals to focus on delivery and audience engagement. 

SlidesAI 

SlidesAI converts raw text into professional presentation slides. It also auto-formats charts, tables, and layouts, saving valuable time. 

Plan	Price (monthly)
Basic	Free
Pro	$9.99
Premium	$19.99

SlidesGPT 

Developed by the same company as ChatGPT, SlidesGPT creates slide decks from simple natural language prompts. By offering templates and layouts, it helps professionals build polished presentations quickly. 

Plan	Price (monthly)
Basic	Free
Pro	$7.50
Pro XL	$22.50

AI Audio Tools 

Whether you’re generating voiceovers, analysing competitor podcasts, or composing royalty-free tracks, AI makes audio creation faster and more accessible. 

Soundful 

Soundful generates royalty-free music tailored to specific moods and genres. It is widely used for podcasts, videos, and digital ads. And the best part is, it is completely royalty-free!  

Plan	Price (monthly)
Basic	Free
Premium	$5
Pro	$9.99
Business	Starts from $49.99
Enterprise	Custom

Murf.AI 

Recording voice-overs has never been this simple. Murf.AI turns written text into lifelike voiceovers in multiple languages. The platform offers a wide range of natural-sounding voices for global campaigns. 

Plan	Price (monthly)
Basic	Free
Creator	$19
Business	$66
Enterprise	Custom

AI Productivity Tools 

AI doesn’t just create content—it also helps people work smarter. Productivity tools powered by AI streamline project management, summarise meetings, and automate repetitive tasks. For teams balancing multiple campaigns, these tools free up time to focus on strategy and creative problem-solving. 

Trello 

Trello offers a visual project management system powered by boards and lists. It integrates with popular tools like Slack and Notion for seamless workflows. 

Plan	Price (monthly)
Basic	Free
Standard	$5
Premium	$10
Enterprise	Custom

Asana 

Developed in 2008, Asana supports team collaboration by centralising tasks, projects, and deadlines. AI features help identify bottlenecks and prioritise important activities. 

Plan	Price (monthly)
Basic	Free
Starter	$10.99
Advanced	$24.99
Enterprise	Custom

Headroom 

Have you ever been overwhelmed by the amount of information in a single meeting call? Headroom captures and summarises meetings automatically. It also generates action items, freeing teams from manual note-taking. 

You will need to apply to join their early access program. 

AI Affiliate Marketing Tools 

Affiliate marketing thrives on data, timing, and partnerships. But with so many moving parts, managing programmes can be complex. AI affiliate marketing tools add intelligence to the process, offering predictive analytics, fraud detection, and automated optimisation. For marketers, this means campaigns that run smoother and perform better with less manual oversight. 

Refersion 

With AI capabilities, Refersion offers predictive analytics to help businesses make data-driven decisions, identify top-performing affiliates, and optimise commission structures. The platform also provides personalised recommendations and automated optimisations to maximise conversions and ROI. With Refersion’s AI tool, businesses can streamline their affiliate marketing efforts, track performance, and drive success in their affiliate programs. 

Plan	Price (monthly)
Launch	$39
Growth	$129
Scale	$599

Sovrn 

Sovrn is an affiliate marketing platform that offers features to monetise content and maximise revenue for publishers. It automatically converts product links into affiliate links, giving publishers new revenue streams. Its large partner network makes finding relevant programmes straightforward. 

Contact the Sovrn team to know more about available plans. 

PartnerStack 

PartnerStack uses AI-driven insights to optimise affiliate and partner programmes. It helps businesses track partner performance, automate payouts, and personalise recommendations to improve engagement. This makes scaling affiliate programmes more efficient and data-driven. 

Contact the PartnerStack team to know more about available plans. 

Impact.com 

Impact.com offers AI-powered fraud detection, performance tracking, and predictive forecasting. It gives affiliates and businesses a centralised platform to manage campaigns, spot irregularities, and adjust strategies in real time for higher returns. 

Contact the Impact team to know more about available plans. 

Choosing the Right AI Tools: Key Factors to Consider 

Selecting the right AI tool depends on your business goals and how you plan to use it. While there are countless options available, focusing on a few core factors can make the decision easier. 

Functionality & Features 

The best AI tools are the ones that meet your specific needs. A writing assistant should generate clear, relevant content, while a design tool should help create visuals quickly without compromising quality. Look at the features carefully—automation, integrations, and reporting functions often make the difference between a tool that is useful and one that transforms workflows. 

Cost & Pricing 

AI tools often come with both free and paid tiers. Free versions can be a good starting point, especially for small teams exploring what AI can do. However, premium plans usually unlock advanced features such as analytics, team collaboration, or priority support. Balancing your budget against the value of these extra features is key to making the right choice. 

Ease of Use 

Including AI tools in your strategy should simplify work and not complicate it. Look for tools with user-friendly interfaces, clear dashboards, and strong customer support for quick adoption. Tools that require minimal training allow teams to integrate them faster, ensuring productivity from day one. 

Staying Competitive with AI Tools 

AI tools allow marketers to make faster, data-driven decisions while automating repetitive work. From chatbots to predictive analytics, they create opportunities for efficiency and better customer experiences. 

As AI continues to advance, integrating the right tools is becoming less of an option and more of a necessity for staying competitive. 

Vantage Affiliate Program 

For marketers looking to monetise traffic, the Vantage Affiliate Program provides award-winning support and competitive benefits. 

With over 15 years of experience in CFD trading, Vantage offers dedicated account managers, marketing materials, and real-time reporting. Whether you are a blogger, website owner, or influencer, partnering with Vantage gives you the tools to grow your business. 

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RISK WARNING: CFDs are complex financial instruments and carry a high risk of losing money rapidly due to leverage. You should ensure you fully understand the risks involved and carefully consider whether you can afford to take the high risk of losing your money before trading. 

Disclaimer: The information is provided for educational purposes only and doesn’t take into account your personal objectives, financial circumstances, or needs. It does not constitute investment advice. We encourage you to seek independent advice if necessary. The information has not been prepared in accordance with legal requirements designed to promote the independence of investment research. No representation or warranty is given as to the accuracy or completeness of any information contained within. This material may contain historical or past performance figures and should not be relied on. Furthermore estimates, forward-looking statements, and forecasts cannot be guaranteed. The information on this site and the products and services offered are not intended for distribution to any person in any country or jurisdiction where such distribution or use would be contrary to local law or regulation. 

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